On Jan. 10, Healthways, Inc., (NASDAQ:HWAY) announced the company is rebranding and changing its name to Tivity Health, Inc., to better align with its portfolio of fitness and health improvement programs and to position the company for future growth. The company, which unveiled the new brand at the JP Morgan Healthcare Conference in San Francisco, began trading under the new ticker symbol TVTY on the NASDAQ exchange on Wednesday, Jan. 11, 2017.
Tivity Health - a leading provider of fitness and health improvement programs with capabilities in developing and managing networks of fitness centers and complementary and alternative practitioners and managing specialty health benefits through its three networks: SilverSneakers®, Prime® Fitness and WholeHealth LivingTM - focuses on enabling healthy aging, both in place and in the community. Officials with the company said Tivity Health "will continue to deliver the products and services its health plan and employer customers and its consumers have come to expect."
The new name was chosen to represent the company's commitment to helping people thrive, no matter their age or stage, and helping customers to provide access to cost effective solutions that keep their members and employees healthy "Our name evokes the tangible benefits that our products deliver - a focus on physical activity, improved productivity, strong connectivity and spirited creativity, all with a sense of positivity," said Donato Tramuto, Tivity Health CEO.
"After numerous conversations with many of our customers, participating fitness center locations, consumers and analysts, it was abundantly clear that the Healthways brand was largely associated with total population health and the company's deep roots in disease management," said Tramuto. "Following our divestiture last July of our total population health services business to Sharecare, we set out to develop a strong corporate brand that resonates with our stakeholders and aligns with our long and short-term growth strategy. The Tivity Health brand allows us to strengthen our focus on customer and member needs and improve our consumer experience."
Tivity Health will continue to focus on its SilverSneakers, Prime and WholeHealth Living networks with targeted approaches to increase engagement and to develop new programming. As part of the announcement, officials said there is additional opportunity to help transform the aging process as the senior population experiences explosive growth and older adults seek ways to live with vitality and purpose.
Tivityhealth.com, the company's new website went live on January 11th. Tivity Health can also be found on Twitter, under the handle @TivityHealth, and on YouTube.