Birmingham-based ServisFirst Bank, which first opened in Nashville in June 2013, has promoted Bradford Vieira to the role of president. The Nashville native will lead long-term strategy in Tennessee including oversight of banking operations including commercial, private and retail banking, along with cash management services. ServisFirst recently announced the opening of its new 10,400-square-foot retail banking center and corporate office at Palmer Plaza, 1801 West End Ave., which is slated to open this month.
Prior to his new role, Vieira served as senior vice president and commercial banking manager for ServisFirst and has been instrumental in the bank’s growth in Tennessee. Prior to ServisFirst, he was a vice president with Fifth Third Bank and began his career in the Healthcare Finance Division of First American National Bank. A graduate of Belmont University, he currently serves on the board of the Junior Diabetes Research Foundation of Middle Tennessee, Nashville Capital Network, Nashville Sports Council, and Belmont University Athletic Bruin Club.