Nashville-based national healthcare marketing and public relations firm Lovell Communications recently welcomed Jessica Hopson as account supervisor and Laura Elkins as senior account executive. The firm also promoted Kristy Lucero to senior account executive and Sam Prichard to account supervisor.

Hopson joins Lovell from Inbound Marketing Agents, where she served as director of marketing and specialized in creating digital marketing and customer acquisition campaigns for business-to-business and consumer-focused clients, including those in the post-acute and behavioral health space. She earned her degree in communication and public relations from Mississippi State University.

Elkins most recently served as the director of tourism and business development at Cheekwood Botanical Garden and Museum of Art where she was responsible for expanding national visibility through a combination of traditional and digital marketing campaigns. Prior to Cheekwood, she was director of communications at the Tennessee Department of Economic and Community Development for eight years. She graduated summa cum laude from the University of Tennessee with a degree in human ecology and earned her law degree from the University of Tennessee College of Law.