Second Harvest, Jarrard Partner on Wellness Initiatives
With changing healthcare delivery models and an emphasis on population health, Second Harvest Food Bank of Middle Tennessee recognized an opportunity to reach out to the medical community to convey a message highlighting the value of food as medicine. The nonprofit organization equally recognized the need to find a partner to help strategically guide that message and create innovative programming … enter national healthcare communications and public affairs firm Jarrard Phillips Cate & Hancock, Inc.
Jarrard and Second Harvest recently announced their alliance to develop collaborative models with the area’s healthcare community. Early this year, the two organizations convened a meeting of Middle Tennessee healthcare advisors and executives to discuss mutually beneficial ways to serve the community and to help provider organizations address issues such as medication adherence, disease-specific packages for the chronically ill, nutritional guidelines and wellness.
“Our goal at Second Harvest is to help the nearly 400,000 people in Middle Tennessee who don’t know where their next meal will come from,” said Jaynee Day, president and CEO of Second Harvest. “With the way healthcare is evolving, there’s a tremendous opportunity for us to take our existing healthcare relationships to the next level. We are grateful to partner with Jarrard, which is uniquely positioned to work with local healthcare organizations, to identify where their missions overlap with ours.”
Second Harvest already operates a successful hospital pantry out of Saint Thomas Hickman Hospital, in addition to established food-as-medicine programs at Maury Regional Medical Center and Sumner Regional Medical Center.
“We’re honored to partner with Second Harvest,” said Molly Cate, a co-founder and principal at Jarrard who has led this effort for the firm. “With the relationships and familiarity we have in the healthcare community – particularly here in Nashville, the healthcare capital of America – we’re looking forward to leveraging this partnership to help Second Harvest meet its mission in new, exciting ways.”
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