Highly targeted and intensely personal.

Those words apply to so much of this month’s edition of Medical News. The focus is on maximizing outcomes … from the push to narrow down cancer types to better understand how to target an individual’s treatment … to the realization that healthcare marketing requires a different approach from ‘one size fits all’ when it comes to allocating tight budgets to the greatest effect.

The words also aptly describe Medical News. With publications in 11 markets, primarily in the Southeast, Medical News has grown to be an invaluable source of clinical and business information impacting the healthcare industry. Our readership is pretty evenly split in each market between clinicians and the executives leading health systems, practices, entrepreneurial business ventures, industry associations, and allied consulting firms covering legal, financial, technology and other industry concerns.

Someone recently asked me about our model of covering both business and clinical news. The reason, as all of you know, is simple. In today’s healthcare landscape, the two are inextricably connected. Physicians and researchers must work with an eye toward achieving the best outcomes in the most efficient, cost effective manner. Similarly, administrators recognize reimbursement is increasingly tied to patient outcomes, quality and safety. And, of course, it’s all wrapped in a maze of regulatory compliance issues that impact all sides of the equation.

In total, our readership delivers the key decision-makers that address quality, improve patient outcomes, educate the next generation of clinicians, advance the science, create disruptive technologies, provide solutions, and otherwise transform the healthcare industry. If these are the people you wish to reach, we’d love to discuss sales and partnership opportunities to help you deliver your message in a highly effective, targeted manner. Please contact Jamie McPherson, 615.844.9410, jmcpherson@southcomm.com.

We look forward to working with you.

Patrick Rains

Group Publisher, Medical News