Serving a niche market, The Lice Place, a certified professional lice treatment clinic, celebrated its grand opening on June 19. The new franchise location is owned and operated by Deanna Dickerson, RN, a parent and nurse who understands the effects a head lice infestation can have on families.

The Lice Place, headquartered in Texas, utilizes an evidence-based manual method developed by an RN, which has been used over the past 10 years with a 99.6 percent effective rate with just one treatment. All treatments are backed by a 30-day guarantee.