Veteran managed IT services provider, 3n1media, has unveiled a new company name, website, logo and tagline as part of a corporate rebranding initiative announced last month. Officials with the Brentwood-based company said the new name, Affinity Technology Partners, and tagline, “Powering growth,” better reflect what the company does and the collaborative relationships team members develop with clients.

For almost 15 years, Affinity Technology Partners has kept pace with the Nashville tech boom. Over the last 12 months, the company has increased their client base by nearly 20 percent. Affinity Technology Partners mirrors the local economy and serves clients across diverse industries including healthcare, entertainment, financial services, commercial printing and manufacturing. They have experienced significant growth in education, non-profit and industrial sectors—contributing to an overall revenue increase of 25 percent in the past two years. In addition, Affinity Technology Partners has exceeded its revenue projections in Q1 2016.

The company also announced the promotion of Betsy Wright to vice president of operations. She formerly served as director of operations for the company and transformed the organization’s sales, marketing and digital workflow processes to be more efficient and scalable. Wright has been instrumental in overseeing the brand identity effort and serves on the board of directors for Women in Technology of Tennessee (WiTT).